There’s coffee, and then there’s coffee. Some people — myself included — obsess over their cuppa joe to no end. There’s all sorts of variables involved: brewing methods, water temperature and purity, grind size and of course, the coffee itself. When it comes to sourcing my coffees, I’m a big fan subscription provider Mistobox. It’s almost like Birchbox, just for coffee.
The company's email efforts are great, but have never particularly stood out to me — until now. Previously, Mistobox emails were mostly customer relationship management and subscription updates. Very rote and formal and according to the plan. No-frills. Which is fine for what it was.
But when this email popped into my inbox earlier this month, with a subject line informing me that I could get 10 percent off of my next shipment, all while trying out a new coffee roaster at the same time, I knew I had to see what was up.