La Colombe Brews Interest With Bold Subject Line
I definitely perked up when I saw this email pop into my inbox. As a huge coffee nerd, I'm always on the lookout for something new and fresh to brew up at the beginning of every morning. Philadelphia-based coffee roaster La Colombe knows that its clientele are picky about their morning joe—and rightfully so. A good day always starts with a good cup of coffee—and sometimes, the path to the sale of the beans for that cup starts with a simple, yet effective, email.
After purchasing one of their rarest coffee releases online a few months ago, I was automatically subscribed to their mailings, receiving updates about my order as well as the general list emails. Once my order was fulfilled, I didn't think too much about it, until last week when I got an email that elicited a lean-in response.
Through the use of simple, well-worded and laser-focused copywriting, La Colombe achieved an open, clickthrough and even an eventual sale from yours truly. Take a look at this email below in the slideshow about one of their new coffee releases to see how it all came together.
Jeremy Zimmerman is the Editorial Assistant at Direct Marketing IQ. Reach him at email@example.com.