Kmart and Sears Offer ‘Shop Your Way’ Members More
When you walk into a Kmart or Sears store, their slogan "Shop Your Way members always get more" is everywhere you look. The stores' emails also give you more — special savings, sweepstakes to enter, videos highlighting membership benefits, as well as showcasing other VIP perks.
As a Shop Your Way member, I received this email on Aug. 4 with subject line "Aug statement + Sweeps: Over $25k in prizes!" When opened it I noticed the preheader "Get back-to-school essentials and $10 back in points." Not only did it remind me of my points balance, but also gave me an opportunity to load this special back-to-school offer into my account to use on my next shopping trip.
See samples of the email in the slideshow below.
Cheryl Cagle is research analyst/database editor for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What! Reach her at firstname.lastname@example.org