How Net-a-Porter Leverages its Expertise With Email
If you’ve got a passion for fashion, then New York Fashion Week, which wrapped up yesterday, is one of your must-follow shows of the year. Net-a-Porter, the pioneering online retailer for several hundred designers, reached out to its stylish customers with an email leveraging its coverage of this huge event.
Starting with the blunt subject line, "Spotted at NYFW," this email speaks to a fashion-forward audience that appreciates Net-a-Porter's reputation. It creates an environment for the shopper that gives her a quick rundown from the runway on what’s in-fashion, and gets her to contemplate what she’ll want to buy next. Check out the slideshow below to see how Net-a-Porter makes it work.
Paul Bobnak is the research/content Director for Direct Marketing IQ. He's also the archivist at Who's Mailing What!, which houses the most complete, searchable (and fully online) library of direct mail and email in the world. Paul can be reached at firstname.lastname@example.org.