The Grand Slam of Offers: How 4 Brands Capitalized on MLB's Opening Day
There’s no time better than Major League Baseball’s Opening Day to focus on making the perfect pitch with your email marketing. Baseball signifies spring’s renewal and is a golden opportunity to refresh consumers’ minds — whether they’re in the market for a new pair of pants, mouth-watering burgers or a new president.
If you want to win with your target audience, maybe these emails from Quicken Loans, Ready for Hillary PAC, Bonobos and Ninety Nine Restaurant & Pub will strike your fancy. These emails were received by Who’s Mailing What!, which houses the most complete, searchable (and fully online) library of direct mail and email in the world.
For more email trends, best practices and case studies, look for the Email Marketing 2015 report by Direct Marketing IQ later this month at store.directmarketingiq.com.
Cheryl Cagle is database/affiliates director for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What!, the most complete library of direct mail and email. Cheryl can be reached at email@example.com.