According to food guru Michael Pollan, some good advice for life would be to "Eat food, not too much, mostly plants." Although there isn't — yet — a fundamental shift in how people consume food, there is a surge underway in the marketing of meal delivery services that promote fresh and organic foods. This finding is based on the direct mail and email that's been collected and analyzed by Who's Mailing What!
It's pretty unlikely that these businesses represent the future of groceries. But how they reach out to disaffected and newly health-conscious eaters provides some serious food for thought for all food marketers, across all channels.