Famous Footwear Pushes Shopping App to New Customers
As this past, harsh winter ended, I gritted my teeth and finally bowed to the inevitable: I went shoe shopping. I’m happy with my new canvas Vans, and even happier that I got an immediate discount on my purchase from Famous Footwear by signing up for its Rewards program. I’ve been receiving the retailer’s emails, one of which really got my attention this week.
The subject line was a bit on the long side for my phone’s email client: “Get exclusive deals and cash Rewards when you want, only with the App.” However, because I just bought a new smartphone, this opportunity to save myself some money and time seemed too good to pass up. Please check out the slideshow below for a quick look at my experience.
Paul Bobnak is the research/content director for Direct Marketing IQ. He's also the archivist at Who's Mailing What!, which houses the most complete, searchable (and fully online) library of direct mail and email in the world. Paul can be reached at firstname.lastname@example.org.