drugstore.com Freshens Up its Email Mix
When you’re a marketer who relies on a steady diet of sales-oriented emails to drive traffic to your website, you can really stand out when you add something different to the mix. This was the case with an email campaign from drugstore.com that dropped in inboxes this past Sunday.
Usually, the long-time health care and beauty retailer features a wide variety of products as part of a special, percentage-off sale. And there’s some of that here as well. But starting with the subject line, there are also a few elements that offer some inspiration to retailers and consumers looking for an occasional break from the norm.
Please check out the slideshow below for a quick look at how drugstore.com proves that even the most successful brands need to tweak their marketing prescription every so often.
Paul Bobnak is the archivist of Who's Mailing What!, which houses the most complete, searchable and fully online library of direct mail and email in the world. Paul can be reached at firstname.lastname@example.org.