It's not a goodbye, Spotify. It's just a "can't we just be friends-with-ads" instead of a "friends-with-no-ads." It's not you, it's me. Really. I just can't justify the $10 a month. Look, you're great, but this just isn't working out.
But the music streaming service, unlike that crazy ex who just wouldn't take no for an answer, managed to make a solid case for sticking around. Check out this email and the associated website that Spotify created to help subscribers stay subscribed.