How a Health Supplements Marketer Succeeds with Long Copy
Which works better for direct marketing copy: long or short? You can try to break it down any way you'd like, but it comes down to one thing: whatever works. And, for many companies, it's long copy that gets the job done.
Take Advanced Bionutritionals, a health supplements marketer, as an example. As the samples pulled from Who's Mailing What! (the world's most complete direct mail and email library) demonstrate in the slideshow below, these folks know how to combine lots of classic direct mail tactics, regardless of format or platform, to sell their products.