Perfecting the Last-Minute Sale Reminder
When I was a kid, I loved to get the Edmunds Scientific catalog in the mail. It was filled with gadgets, gizmos and scientific instruments that fueled my curiosity about what made things work. At some point I got a black light and a few other items I've forgotten about, and while I didn't go into science as a career, I'm still fascinated by a lot of this stuff.
Edmunds Optics sold off the Edmunds Scientific catalog business years ago to another company that kept the name (good branding), and as an email I received this week shows, also kept the spirit.
See the slideshow below for a breakdown of the Columbus Day email.
Paul Bobnak is the archivist of Who's Mailing What!, the most complete library of direct mail and email in the world. He can be reached at email@example.com.