Content-Packed Cracker Barrel Email Helps Military Families
Cracker Barrel Old Country Store packs a lot of content into its emails — promoting friendly home-away-from-home stores and restaurants, as well as its charitable foundation. Its June 2 email with the subject line "Join us in supporting Military Families and Celebrating Dads" was no exception.
The graphic-filled email encourages you to explore Cracker Barrel's Military Family Online Auction, with 100 percent of the gross proceeds to be donated to the National Military Family Association. With Father's Day approaching, Cracker Barrel also reminds customers to make them their one-stop shop for dad's gift and highlights an in-store only Clearance Event.
See samples of the email in the slideshow below.
Cheryl Cagle is research analyst/database editor for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What! Reach her at firstname.lastname@example.org