Put Some Pep Into Your Multichannel Marketing
The automotive aftermarket is one of the biggest engines driving the U.S. economy, with annual sales of over $300 billion and employment of over 3 million people. So it's no surprise that it's one of the most competitive direct mail and email sectors collected by Who's Mailing What!
Perhaps one of the most iconic brands in the industry is Pep Boys, the Philadelphia-based national retailer known for the cartoon characters Manny, Moe and Jack (after the store's founders). As the slideshow below shows, the company uses direct mail, email and social to keep customers on the road to — and back to — its stores.
Paul Bobnak is the research director of Who's Mailing What!, the most complete and fully searchable database of direct mail and email in the world. He can be reached at firstname.lastname@example.org.