Battle for the Core: Zoot vs. Tasc in the Email Inbox
With winter weather fast approaching, companies with lots of gear for outdoor sports enthusiasts and athletes have rolled out email campaigns targeting this market segment. In the last few days, Zoot Sports and Tasc Performance both dropped emails focusing on keeping the body’s core warm and dry during outside workouts.
Although some elements were similar in the two emails, one brand's approach shortened the process to get subscribers to its website (and begin shopping), while the other provided more information upfront. Please see the slideshow below for a quick look at both emails.
Paul Bobnak is the director of Who's Mailing What!, which houses the most complete, searchable and fully online library of direct mail and email in the world. Paul can be reached at firstname.lastname@example.org.