Bahama Breeze Keeps Summer Email Simple
Summer's a great time for relaxing with family and friends, enjoying tropical drinks and food, and listening to music. That's why this recent email from Bahama Breeze, the chain of Caribbean-themed restaurants, works so well. Its uncluttered design, simple calls to action, and mood-setting turquoise background work together to grab the patron's attention, and drive them to visit a nearby location.
Timing is everything: This email was delivered at 3:33 pm EST, July 3, pretty much on the cusp of a big holiday weekend. Even for customers with plans for the next day — Independence Day — it was a just-in-time reminder to set up plans for Saturday.
Please check out the slideshow for a breakdown of the email.
Paul Bobnak is the director of research at Who's Mailing What!, which houses the most complete, searchable (and fully online) library of direct mail and mail in the world. To learn more about joining, go to www.whosmailingwhat.com. Reach him at firstname.lastname@example.org.