All Hail the Mighty Buckslip
Face it: "Lumpy" envelopes get attention. An envelope with something unknown inside of it raises our curiosity and gets us to open it. Every time.
We also know direct mail packages are made up of various components that, together, tell a story and drive the recipient into taking action. A typical mailing might include: the outer envelope, a letter, brochure, order card, a BRE, and oftentimes, a buckslip—a small insert that may highlight a particular offer or deliver a final message supporting the entire mailing.
So, imagine our surprise when the Who's Mailing What! team recently discovered the buckslip to be the star of several high-profile mailings ... and not the lowly support player.
Capital One, AT&T, and Barclays Bank (to name a few) are printing the buckslip on a heavy 4-color card stock (170#) instead of the usual 40# paper. You simply can’t ignore these inserts — and all of them carry home the “big message.”
Check out the slideshow below to see some of the buckslips found in the recent summer mailings we've collected.