Ahoy, Matey! Take Advantage of Lesser Known Holidays
Blimpie, Lenovo and The Popcorn Factory are some of the retailers who emailed special pirate-themed promotions on Sept. 19 in honor of International Talk Like a Pirate Day.
Who’s Mailing What! also received pirate-themed emails on Sept. 18 from VerticalResponse Inc., a provider of online marketing tools for small businesses, and the Houston Museum of Natural Science in Texas.
Thinking outside the box and finding hidden opportunities with these lesser holidays/events are examples of being clever with your promotions according to Reggie Brady, president of Reggie Brady Marketing Solutions, during January’s Direct Marketing IQ Brunch & Learn: Mapping Out Your Email Calendar webinar (Still available to view on-demand — click here to view this free webinar.).
Check out the slideshow below for samples of these pirate-themed emails.
Cheryl Cagle is research analyst/database editor for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What! Reach her at firstname.lastname@example.org.