3 Ways GoldieBlox Builds Community and Online Sales
When Debbie Sterling, a Stanford-educated mechanical engineer, saw a need for toys that would empower girls to solve problems by building things, she had to start her own company, GoldieBlox. A lot of people were eager to buy in to her vision. Sterling's 2012 Kickstarter campaign blew past its fundraising goal in only four days. Since then, the company’s lineup of hands-on kits has expanded.
Centered around Goldie, the “girl inventor,” a storybook included in each construction tool set provides a narrative for girls to follow as they develop skills, while using engineering concepts and having fun. Last fall, a new digital playspace called BloxTown was added, which ties a free iOS app into the current toys, and encourages kids to create their own animations and toy expansions.
As the recent GoldieBlox emails below demonstrate, there’s an authentic, continuing story behind the brand and its growth. Please see the slideshow below for a quick look at how GoldieBlox succeeds in supporting the education of young girls in engineering.
Paul Bobnak is the research/content director for Direct Marketing IQ. He's also the archivist at Who's Mailing What!, which houses the most complete, searchable (and fully online) library of direct mail and email in the world. Paul can be reached at email@example.com.