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1 in 3 Shoppers Don’t Care If You Call Them By Their Name
September 13, 2018 at 12:53 pm

We teamed up with YouGov to hear straight from consumers’ mouths what they want most from retailers in exchange for their loyalty. Get your copy of this brand-new report to solve the loyalty puzzle and discover four winning strategies around convenience, experience, services and personalization to keep shoppers coming back.

The B2B Marketing Paradox
September 13, 2018 at 8:00 am

B2B marketing has experienced myriad changes over the past four decades.

How Concept Testing Delivers Better Results, Quicker
September 12, 2018 at 2:41 pm

Concept testing combines the best elements of database marketing and market research to provide marketers with a robust platform from which to test new approaches, minimising risk and delivering better performing campaigns.

3 Key Steps to Successful Marketing Transformation. Register Today!
September 11, 2018 at 4:36 pm

How can CMOs feel confident that digital transformation will work for their team AND truly transform them into an unstoppable marketing engine that provides obvious value to the enterprise? Listen to this webinar and learn the top reasons large change initiatives fail, how to connect siloed teams, and processes that hinder progress.