Do AI algorithms always leads to smarter decisions? The answer may surprise you!
When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends.
CMO, CEO and CSO — chief sanity officer. At first, it seems as though Ad Age’s Simon Dumenco is joking about brands needing a CSO.
I’ve been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer the bulk of my…
In this episode, Melissa looks at Domino’s “Paving for Pizza” program, which goes beyond being a marketing and publicity stunt.
We teamed up with YouGov to hear straight from consumers’ mouths what they want most from retailers in exchange for their loyalty. Get your copy of this brand-new report to solve the loyalty puzzle and discover four winning strategies around convenience, experience, services and personalization to keep shoppers coming back.
Let’s address the capabilities required to transform a traditional marketing organization into a modern revenue marketing machine.
Apple’s three new iPhones will soon have iOS 12, which marketers may love.
Concept testing combines the best elements of database marketing and market research to provide marketers with a robust platform from which to test new approaches, minimising risk and delivering better performing campaigns.
Kevin Cochrane, CMO of SAP Customer Experience, delivers his thoughts on how consumers’ emotions play a big part in brand loyalty.
People always tell you to “keep it short”: to get engagement, your content marketing must be minimal. “Not true,” says Andrew Davis.
Brands interested in finding consumers who want to see their marketing can, get this, tell them it’s marketing.
How can CMOs feel confident that digital transformation will work for their team AND truly transform them into an unstoppable marketing engine that provides obvious value to the enterprise? Listen to this webinar and learn the top reasons large change initiatives fail, how to connect siloed teams, and processes that hinder progress.
Personalized mail helped Disabled American Veterans of Minnesota increase revenue to $2 million, decrease budget 5%.
AT&T is investing in addressable TV, but is this really what marketers want from TV advertising?
Learn how behavioral science can be used in marketing and market research to understand the true drivers of consumer behavior.
It’s Comcast. The nation’s largest cable company — the $169 billion Philadelphia-based behemoth that also controls Universal Parks &