How can a brand use Instagram advertising to find and engage customers? Follow these four essential tips for advertising on Instagram.
Starbucks may seem embattled lately, but three key customer experience principals have engendered decades of customer loyalty.
In this episode Melissa takes a look at the Philadelphia Flyers’ new mascot and what people think of “Gritty.”
In this episode, Melissa looks at how Chipotle’s “free guacamole” promotion for National Avocado Day on July 31 went sour.
In this episode, Melissa shares the new MasterCard “Start Something Priceless” campaign effort, as well as the social media backlash.
In this episode, Melissa shares the reported banning of the phrase “Dilly Dilly” during the 2018 Masters Tournament.
In this episode, Melissa discusses how Dick’s Sporting Goods used social media to inform the public of changes regarding gun sales.
We live in a divisive social and political world, and marketers have to operate within it. The question is, how?
In this episode, Melissa has a chuckle over a tweet from Reebok poking fun at Apple’s unfortunate iOS 11 autocorrect glitch.
Ginger Shimp explains a recent campaign that yielded over 650 pieces of content — all from one whitepaper.
Dubbed “America’s farm to fork capital,” Visit Sacramento uses its social channels to push the initiative to its prospective visitors.
In this episode, Melissa hands it over to a “American Horror Story” super fan to discuss the show’s interactive ominchannel campaign.