Here are 3 key tips marketers should consider when planning augmented reality and virtual reality marketing campaigns.
Starbucks may seem embattled lately, but three key customer experience principals have engendered decades of customer loyalty.
Thorin McGee and Patrick McCarthy talk about where VR is today, and it’s near-future potential as a media and marketing channel.
Quadratec launched its first scannable catalog using image recognition to make every page shoppable in the fall of 2016.
5G mobile networks are coming. Time for consumers, media and marketers alike to get ready for the era of truly constant connectivity.
Voice assistants and smart speakers are taking digital to a voice-activated, audiocentric realm you’ve never seen before.
The way people interact with mobile, streaming media and IoT is only making podcasts and other types of audio content more important.
In this video, Melissa Campanelli, editor-in-chief of Total Retail, interviews Sephora’s Mary Beth Laughton, the VP of digital.
Target Marketing's Editor-in-Chief Thorin McGee sat down with Charlie Fusco, the CEO of Synergixx and author of the book "Brains, Boobs, and Balls: Life Lessons Any Female Entrepreneur Can Use," to discuss her marketing theories. This is the full interview with Charlie Fusco.
Travis Wright dives into the importance of corporate psyche and getting company buy-in to achieve digital sense marketing goals.
Travis Wright discusses what it means to have “digital sense” in the 21st century where consumers are always connected via smartphones.
Thorin McGee spoke with Nathan Safran, director of research for NAPCO Media, about marketers’ readiness and expectations for AI.
Instagram debuted its Stories features earlier this month — users share photos and videos to their followers, which expire 24 hours after they are posted. It's the exact same model as Snapchat, but with a bigger audience. Looking at this from a marketing standpoint, who wins the battle of stories?