Banks have long favored direct mail as a means of raising their profiles, showcasing offerings and cross-selling financial products.
Highmark Health refreshed its “New to Medicare” direct mail package, using a personalized drip campaign.
Packaging isn’t personal. But new technologies allow marketers to break that pattern and get personal right on the box or wrapper.
Delta Group teamed up with Valtim Marketing Solutions to test the effectiveness of variable inkjet printing in personalized direct mail. Both the envelope and interior message of a mailing sent by the U.S. Border Security Council — a nonprofit group that works to raise awareness of immigration and domestic terrorism issues — was personalized.
Mr. Dog, a purveyor of quality products for dogs made in the U.S., used digital printing to enhance its packaging to create a comprehen
Brilliant: launched a print publication to showcase its full capabilities and to serve as a launch point for its recent rebranding.
The Paper & Packaging Board recently released the Pod Papers Magazine as part of its “Paper & Packaging – How Life Unfolds” campaign
Quadratec launched its first scannable catalog using image recognition to make every page shoppable in the fall of 2016.
Roseanne and the Philadelphia Eagles conquered cities with immersive out-of-home advertising and towering transit takeovers.
Diamond Packaging has a tradition of producing embellished calendars to send to customers, prospects, suppliers and media contacts.
Few marketing channels have benefited more from tech than print. Interactive print allows marketing materials to do amazing things.
In this episode of “Engaging Envelopes,” Paul Bobnak considers how a plain, blank envelope might intrigue your target audience.
In this episode of “Engaging Envelopes,” Paul Bobnak talks about how your envelope’s postage can grab the attention of your prospect.
In this episode, Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.
Small elements on an envelope can have a big impact. In this episode, Paul Bobnak highlights tactics to get your customers’ attention.
In this episode of “Engaging Envelopes,” direct mail consultant Paul Bobnak profiles envelopes that use down-home techniques.
In this episode, Paul Bobnak breaks down how one of AAA’s controls owes its success to its outer envelope.