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Delta Group's Personalized Direct Mail Helps Boost Donations
September 17, 2018 at 8:00 am

Delta Group teamed up with Valtim Marketing Solutions to test the effectiveness of variable inkjet printing in personalized direct mail. Both the envelope and interior message of a mailing sent by the U.S. Border Security Council — a nonprofit group that works to raise awareness of immigration and domestic terrorism issues — was personalized.

Engaging Envelopes: The Blank Envelope
January 29, 2018 at 8:57 am

In this episode of “Engaging Envelopes,” Paul Bobnak considers how a plain, blank envelope might intrigue your target audience.

Engaging Envelopes: Postage
January 22, 2018 at 8:00 am

In this episode of “Engaging Envelopes,” Paul Bobnak talks about how your envelope’s postage can grab the attention of your prospect.

Engaging Envelopes: Windows
January 15, 2018 at 8:00 am

In this episode, Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.

Engaging Envelopes: The Small Tactics
January 8, 2018 at 9:13 am

Small elements on an envelope can have a big impact. In this episode, Paul Bobnak highlights tactics to get your customers’ attention.

Engaging Envelopes: Personal Touch
January 3, 2018 at 8:55 am

In this episode of “Engaging Envelopes,” direct mail consultant Paul Bobnak profiles envelopes that use down-home techniques.

Engaging Envelopes: Lumpy Mail
December 18, 2017 at 8:00 am

Just what is inside that envelope? In this episode, Paul Bobnak shows how some marketers provoke curiosity with a bulky envelope.