Resort community Kukui’ula already had a robust marketing strategy to promote its brand. Now it wanted to extend its reputation.
In this episode of “What Were They Thinking?” Melissa shares a spooky and creative campaign from Skittles and DDB Canada.
In this episode, Melissa checks out a new campaign from Burger King that fooled people into thinking the ads were created by AI.
It’s taken years for smart TVs and addressable advertising to really hit their stride, and one is further ahead than the other.
In this episode Melissa takes a look at the Philadelphia Flyers’ new mascot and what people think of “Gritty.”
In this episode, Melissa shares Bud Light’s new initiative supporting the Cleveland Browns: Victory Fridges.
E-commerce packaging — the box you use to send the product to your customer — is becoming a hotspot to build brands.
Brilliant: launched a print publication to showcase its full capabilities and to serve as a launch point for its recent rebranding.
In this episode, Melissa offers her thoughts about the International House of Pancakes changing its name … sort of.
When does advertising creative become too bleak or so depressing that it actually makes the ad miss the mark?
In this episode, McDonald’s flipped its iconic golden arches in an effort to celebrate women for International Women’s Day.
A new interactive print ad from Toyota will put you into the drivers seat, without requiring you to leave the house for a test drive.
In this episode, Melissa discusses how Dick’s Sporting Goods used social media to inform the public of changes regarding gun sales.
Not everything needs to be “epic.” In this episode Melissa takes a look at a new campaign from Subway Restaurants.