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Covenant House's Email Focuses On Donors
May 19, 2016 at 8:00 am

Covenant House's email begins with a stark image, but moves into describing how the donor helps the group accomplish its mission. Please complete this form to download a PDF of the entire email.

Wounded Warrior Project Purple Heart Control
January 30, 2014

Control mailings are controls for a reason — they work. And it's easy to see why the Wounded Warrior Project's Purple Heart direct mailer has reached control status. Joe Boland, managing editor of FundRaising Success, breaks down this control package from Wounded Warrior Project, highlighting all the elements that continue to make this mailer a…

2013 Fundraising Grand Control of the Year
January 16, 2014

When a control mailing has been in the mail for three years or more, it's worth looking closely at this "Grand Control" to see why it succeeds in making money or, for a nonprofit, in attracting donors. Paul Bobnak, DMIQ Research Director and Who's Mailing What! Archivist, breaks down a membership acquisition effort from the…

Direct Mail Trends & Tactics in Fundraising - DMIQ TV Video
September 11, 2012

Ethan Boldt, Chief Content Officer of Direct Marketing IQ, breaks down several direct mail trends in the fundraising space in this short video. These trends come from the new report "Cross-Channel Fundraising Tips and Trends," which reveals important direct mail and email data, best practices for using that data, along with five case studies of…

2012 Retail Marketing Trends - DMIQ TV Video
July 27, 2012

Learn about the current cross-marketing trends (mail, email, mobile and more) that are sweeping the retail industry, courtesy of Direct Marketing IQ and Retail Online Integration magazine. DMIQ's Chief Content Officer Ethan Boldt spotlights a few trends from the recent report, "Retail Trends Revealed." Find out more here.

B-to-B Battle of Competing Designs & Tactics - DMIQ TV Video
June 20, 2012

Two 6" x 10" self-mailers from two makers of mailing systems—Neopost and its IS-280 postage meter and Pitney Bowes' mailstation 2—both trying to go after small businesses with their recent direct mail campaign. How different could they be? Well, it turns out, pretty darn different. Learn from Chief Content Officer Ethan Boldt how each company…

3 Response-Boosting Tips for Direct Mail - DMIQ TV Video
June 8, 2012

If you rely on direct mail to bring in business, you’ve probably had a bumpy ride the last couple of years. Well, time to turn that around with the aid of some very handy "response boosters." Specifically, here are 3 tips for boosting direct mail response during crazy economic times, from the just published "Strategy…

Free Whitepaper: comScore's Online Shopping Customer Experience Study
June 4, 2012

What matters most to online shoppers? Hint: It has less to do with specific products and everything to do with communication, and that includes shipping and returns. You'll find key insights into what makes online shoppers click, consumers’ online shopping preferences, what shipping and post-purchase services enhance the customer experience most, and more with this fact-filled whitepaper. Check it out here!

Free Whitepaper: Take Control of the Online Experience to Increase Conversions
May 22, 2012

Giving prospects the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.

Check out this free whitepaper to learn the following:

  • the importance of making a great first impression through relevant website content;
  • how PODS employed a relevancy strategy to double its percentage of business that's booked online;
  • how to use customer segmentation strategies to drive more relevant content; and
  • how triggered marketing campaigns can help improve the online retail experience.

Free Whitepaper: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
May 21, 2012

Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment, resulting in increased average order sizes, revenues and profits.

Check out this free whitepaper to learn about the following topics:

  • free shipping
  • premiums
  • discounts
  • coupons
  • and more!

Free Whitepaper: 10 Steps to a Successful Content Marketing Strategy
May 21, 2012

Digital content is everywhere — your website, blogs, social media outposts and every mobile device imaginable. With customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you'll learn from the whitepaper:

  • what is content marketing management;
  • why you should treat content like a critical business asset;
  • how to understand the content needs of your audience;
  • why maintaining an editorial calendar is so important;
  • why you need to give your content a "voice"; and
  • why content management and web analytics tools can best help you deliver relevant content.

Featured Resource: The 3 T's of Modern Marketing: Team, Technology, Tools
May 17, 2012

A new digital marketing landscape is beckoning; how can you be sure you're prepared? With the simultaneous explosions of mobile, social networking, Wi-Fi and constant connectivity, we're creating a world that constantly offers more — more selection, more options and more more than ever before.

More than 3.5 billion pieces of content are shared weekly on Facebook alone, certainly the fastest growing of the social platforms but definitely not the only one. It's simply not enough to call this digital landscape and "modern marketing" anymore.

Key points:

  • building the best team (insource vs. outsource);
  • using the right tools for your marketing strategy (content management, e-marketing, web analytics and e-commerce);
  • choosing the most effective technology for your company goals (SaaS vs. perpetual vs. multiplatform); and
  • tying all three together to increase traffic, visitor engagement and conversions.

Free Whitepaper: List Marketing or List Madness: Exorcise the Demon of Bad Data
May 14, 2012

Uncover the ins and outs of selecting the right list provider. This free whitepaper covers the following topics:

  • tips to identify audiences that respond;
  • pros and cons of house, purchased and rented lists;
  • important details about list owners, managers and brokers; and
  • how to sort through the clutter to get the best lists possible. 
Download this free whitepaper to help you select the right list partner for your business.

Red Hot Marketing Tip: The New Envelope
January 26, 2012

Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." This new envelope format, here with the Obama for America 2012 envelope and the one for Gettysburg Museum,…

Free Webinar: How Beating Fraud Can Boost Sales
January 25, 2012

The rise of card-not-present e-commerce transactions has created a new, sophisticated level of international criminals. Merchants have been forced to impose hard-and-fast rules on which transactions to accept and which to decline. This “blanket” approach stops many fraudulent transactions, but it also blocks many legitimate, honest consumers — in the U.S. and worldwide.

Focus on Fundraising: Breast Cancer Battle
January 18, 2012

Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than see here with these four major breast cancer fundraising organizations. Join Peggy Hatch, Publishing Director of DirectMarketingIQ, and Ethan Boldt, Chief Content Officer, as they discuss this very cutting-edge batch…