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The Fascinations of Classic Boardroom Direct Mail
August 11, 2016 at 12:24 am

Boardroom built a multi-million dollar publishing business thanks, in large part, to direct mail efforts written by the late copywriter Mel Martin. He used "fascinations" to create intrigue and whet the reader's appetite for more information. To download a PDF of a package promoting a classic Boardroom title, one of many available from Who's Mailing What!, please complete this form.

Golden Oak Realty Leverages Its Disney Connection
June 20, 2016 at 9:24 pm

Golden Oak Realty, a Disney subsidiary, mailed an offer selling whole ownership of single homes in a new community at Walt Disney World. The simple package doesn't mention price or square footage, focusing mostly on activities in the community.

Copy and Design Team Up to Create a New Control From Danbury Mint
February 27, 2014

"Midnight Spell" — a strand of cultured black pearls offered by Danbury Mint has been around for a few years. But the current 6"x9" black envelope package received by Who's Mailing What! is hereby declared the winner and a new control package worth studying. Join Direct Marketing IQ's President and Publishing Director Peggy Hatch as…

What Is a Control?
November 12, 2013

Paul Bobnak, research director of Who's Mailing What! (the most complete library of direct mail and email in the world), takes a look at what a "control mailing" is and why it's important for direct mailers. One of WMW's many features is the ability to track controls in over 220 categories of mail. Learn more…

2012 Retail Marketing Trends - DMIQ TV Video
July 27, 2012

Learn about the current cross-marketing trends (mail, email, mobile and more) that are sweeping the retail industry, courtesy of Direct Marketing IQ and Retail Online Integration magazine. DMIQ's Chief Content Officer Ethan Boldt spotlights a few trends from the recent report, "Retail Trends Revealed." Find out more here.

B-to-B Battle of Competing Designs & Tactics - DMIQ TV Video
June 20, 2012

Two 6" x 10" self-mailers from two makers of mailing systems—Neopost and its IS-280 postage meter and Pitney Bowes' mailstation 2—both trying to go after small businesses with their recent direct mail campaign. How different could they be? Well, it turns out, pretty darn different. Learn from Chief Content Officer Ethan Boldt how each company…

3 Response-Boosting Tips for Direct Mail - DMIQ TV Video
June 8, 2012

If you rely on direct mail to bring in business, you’ve probably had a bumpy ride the last couple of years. Well, time to turn that around with the aid of some very handy "response boosters." Specifically, here are 3 tips for boosting direct mail response during crazy economic times, from the just published "Strategy…

Red Hot Marketing Tips: The New Self-Mailers in Financial Services
March 29, 2012

With the recession fading, financial mail is back in the mail stream and flexing its muscles, with cutting-edge formats and playful copy. Chief Content Officer Ethan Boldt walks you through a couple of direct mail trends impacting the financial services industry before showcasing three new examples of self-mailers that banks and credit cards are using.Here's…

Red Hot Marketing Tip: Financial Mailers Push the Envelope, With Love
February 16, 2012

This week's Red Hot Marketing Tip revolves around financial mail ... in particular, credit card mailers and how they're gradually testing the waters with new copy, new offers and new formats.What makes them successful? And which one's work better?! Watch and listen to Chief Content Officer Ethan Boldt discuss the following: Using research from the…

Direct Mail Smackdown: The Magalog vs. the Oversize Envelope
February 2, 2012

Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail pieces have been in the mailstream for nearly three years, so both represent successful controls.What makes them successful? And which is better?! Watch and listen to Peggy Hatch and Ethan…

Red Hot Marketing Tip: The New Envelope
January 26, 2012

Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." This new envelope format, here with the Obama for America 2012 envelope and the one for Gettysburg Museum,…

Focus on Fundraising: Breast Cancer Battle
January 18, 2012

Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than see here with these four major breast cancer fundraising organizations. Join Peggy Hatch, Publishing Director of DirectMarketingIQ, and Ethan Boldt, Chief Content Officer, as they discuss this very cutting-edge batch…

Direct Mail Smackdown: Two Fundraising Giants, ADA vs. SPCA International
January 13, 2012

In our pilot episode of Direct Mail Smackdown, two holiday packages go head-to-head. Paul Bobnak, the Director of the Who's Mailing What! Archive, is in the corner of the American Diabetes Association while Ethan Boldt, Chief Content Officer of DirectMarketingIQ, is behind the SPCA Interational.Highlights of this exciting episode include:• First-rate fundraising copy from the…

Focus on Fundraising: Thanksgiving-Themed Campaigns
November 30, 2011

Everyone knows that Thanksgiving is the time of year for giving thanks, but some nonprofits also believe it's also a great time to simply give. Join Ethan Boldt, chief content officer of DirectMarketingIQ, in this short video about three charities that sent out effective Thanksgiving-themed campaigns. learn how all three charities emphasize to the donor…

Focus on Insurance: A Successful Comparison
November 16, 2011

Insurance marketing is often about comparing rates between companies. In the letter for an effort selling hospital insurance, AAA asks a prospect to imagine his fate as a patient covered by the policy, compared to a similar, uncovered patient. Add to that an easy-to-read, personalized form, and you have a prescription for success; it's been…

Focus on Fundraising: The Smaller, Stuffed Package
November 9, 2011

Can you have too much of a good thing?Memorial Sloan Kettering’s latest direct mail effort has switched up their current control (in the mail since September 2009) with a new #14 envelope — down from a 9x12 — plus tweaked the freemiums and added a handsome premium.The mailing is lumpy, big and stuffed with address…