“People want to belong to something.” And this episode will help you understand how to give them a brand that’s worth belonging to.
Too often, we treat “marketing technology” as a synonym for “digital marketing,” but interactive print ads can some do amazing things.
In this episode of Marketing Garage, Jay talks to Thorin about the strategic and marketing tech keys to word-of-mouth marketing.
Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes & Noble and more. Hear how she stays ahead of the tech curve.
The man behind the Marketing Technology Landscape Supergraphic and October’s MarTech East convention stops by the Marketing Garage.
Adobe’s Drew Burns on how artificial intelligence (AI) is coming to the cloud, and what that will be like for marketers using them.
How smart homes, smart appliances and smart packaging could change the game for consumer packaged goods brands.
How a tech stack that marries Adobe Experience Manager with Salesforce CRM became one of the industry’s top marketing machines.
Augmented reality (AR) and image recognition could dramatically change how consumers interact with brands … if they catch on.
David Skinner, SVP and head of strategic partnerships with Merkle, on marketing clouds, data science and marketing technology success.
Jarvis Bowers, VP of digital marketing for Holland America cruises, talks about the MarTech behind great customer experiences
Todd Arata, SVP of brand marketing and communications for Comcast Cable and leader of the Xfinity brand, stops by the Marketing Garage.
Andrea Brimmer, Ally chief marketing and public relations officer, talks about their Big Game app, AR and VR in Ally’s future and more!
From The Pepsi Challenge to Apple’s 1984 ad, John Sculley was behind some of the greatest marketing campaigns of the 20th century.
TD Bank CMO Patrick McLean on the strategy and tech behind “America’s Most Convenient Bank” brand.
Smartphones changed the way consumers interact with the digital world. But that new reality isn’t static, and smartphones are changing.
When it’s good, you know it. And by “it” we mean branding. Hear why in this podcast Q&A with Deb Gabor, author of “Branding Is Sex.”
How will augmented reality impact consumer media habits, and how marketers reach them? This week, Marketing Garage brings you a recent conversation between Thorin and Rob Stott, editorial director of the consumer electronics retail magazine Dealerscope, about what AR means for consumers, electronics retailers and marketers alike. You can catch the full video here. And…