Customer-first marketing has long been a point of emphasis in the B2C world, but it’s becoming a bigger concern in B2B.
Stephanie Miller talks about strategies to push your company toward digital transformation from within the marketing department.
5G mobile Internet networks are rising, and promise sci-fi-like Internet-everywhere experience beyond anything we’ve seen.
Marketers may see more AI hype than actual artificial intelligence in their daily work, but leading brands are already using it.
“People want to belong to something.” And this episode will help you understand how to give them a brand that’s worth belonging to.
Too often, we treat “marketing technology” as a synonym for “digital marketing,” but interactive print ads can some do amazing things.
In this episode of Marketing Garage, Jay talks to Thorin about the strategic and marketing tech keys to word-of-mouth marketing.
Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes & Noble and more. Hear how she stays ahead of the tech curve.
The man behind the Marketing Technology Landscape Supergraphic and October’s MarTech East convention stops by the Marketing Garage.
Adobe’s Drew Burns on how artificial intelligence (AI) is coming to the cloud, and what that will be like for marketers using them.
How smart homes, smart appliances and smart packaging could change the game for consumer packaged goods brands.
How a tech stack that marries Adobe Experience Manager with Salesforce CRM became one of the industry’s top marketing machines.
Augmented reality (AR) and image recognition could dramatically change how consumers interact with brands … if they catch on.
David Skinner, SVP and head of strategic partnerships with Merkle, on marketing clouds, data science and marketing technology success.
Jarvis Bowers, VP of digital marketing for Holland America cruises, talks about the MarTech behind great customer experiences
Todd Arata, SVP of brand marketing and communications for Comcast Cable and leader of the Xfinity brand, stops by the Marketing Garage.
Andrea Brimmer, Ally chief marketing and public relations officer, talks about their Big Game app, AR and VR in Ally’s future and more!