Gone are the days of worshiping vanity marketing metrics (thankfully).
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Here’s more about the awards, from the Silver Apple honorees themselves.
The FUSE Digital Marketing Summit is quickly approaching. Here are 3 key sessions that will help propel marketers’ tech stacks.
If you demand your website team structure their reports like this every week, the result will be an ever-improving website.
Today AI is used to cure medical and marketing problems. Data is the common thread. Dr.Merlin Stone, illuminates their parallel worlds.
Last month, I talked about how to measure success when there are many conflicting goals and available metrics flying around (refer to
There’s no global reporting standard for digital video. What can you do about that?
My team often engages in client projects designed to improve marketing outcomes. Many times, clients describe their primary objective
Marketing decision-making is a science for some, a gut reaction for others. And the latter group is concerning, because people are
To get your marketing viewed as a revenue center and not a cost requires the right metrics, solid sales and marketing integration, and
Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at the top and working
One way to improve the quality of your measurement is to improve the quality of your metrics.
Most marketers only review their websites when they make an update or there is a problem, but that is a surefire way to overlook