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Consumer Engagement, But Not Yet Marriage
August 31, 2018 at 8:00 am

How many times have we been asked (or asked ourselves) to come up with a valuation of a minute of a prospect’s time and attention, AKA

How Numbers Lead Us Astray So Easily
February 15, 2018 at 8:00 am

Frogs, fish, dogs, spiders, hyenas, chimps and others in the animal kingdom all have an innate ability for counting. But we humans are

Defending Your Digital Marketing Budget
September 5, 2017 at 8:00 am

It’s hard to get marketing results if you don’t have a marketing budget. Here are three ways to defend the budget you need.

SEO Measurement Challenges Continue
August 29, 2017 at 8:00 am

The measurability of Web traffic still stands as both a promise and a challenge. As an SEO practitioner who has covered many miles