We should ask: What’s the nature of the “violation” or “privacy”?
I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.
Do we need to have an award for a better Privacy UX?
Any conversation about the value of MarTech must consider the bottom line of both marketing and technology: profit.
They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains.
Data breaches: What once was an occasional security nightmare has become more frequent than many of us would like to admit.
Effective self-regulation serves to keep pace with innovations in our field, and “point the way” for other companies as issues arise.
The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.
We can talk about “omnichannel marketing campaigns” and “360-degree CX,” but these are still aspirational concepts for many brands.
Marketers need to know something about their target audience and how to paint an accurate picture of their ideal customers.
It should come as no surprise to anyone involved in the digital advertising ecosystem that…
Allow marketing innovations that create diversity in content, competition and democratization of information.
More and more companies, particularly retailers, are using chatbots to connect quickly with…
Measuring business success has always come down to revenue. CRM data can have one of the most positive impacts on business success.
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
Algorithms are not only changing the role of data, they’re also changing the lives of the analysts who work with that data.
Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data
In the world of digital advertising, marketers need to lay a secure foundation to achieve the best results. They need data ownership.