Search Results

Terms
Category
Kind
Author
 
Sort
Why KPIs Lack Insight and What Marketers Can Do About It
May 14, 2019 at 8:00 am

I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.

How Analytics Is Reinvigorating Retail
May 1, 2019 at 7:22 am

To remain successful, brick-and-mortar retailers must offer personalized and deeper online and in-store customer buying experiences.