Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.
With the 2020 elections already underway, social media marketing is in the spotlight.
There, once again, is the age-old privacy paradox, which predates our digital selves.
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
When I used to be heavily invested in music, teachers would often say, “The more you put in, the…
For media buyers seeking a cohesive media plan, the worlds of TV and Video will officially collide this year.
It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance.
What is the ideal marketing technology stack for a brand to succeed in mobile marketing?
Data is easily one of the world’s most valuable resources and represents an opportunity to level…
Facebook ads are notorious for their data-backed ability to target consumers one-on-one.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
With tech allowing more access than ever to consumers, retailers have the opportunity to impact their shoppers’ experiences positively.
As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did.
We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.
Data and MarTech efforts need to shift toward corralling even larger data sets for even more business-benefit in machine learning.