Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail.
The Clark is a unique institution that functions as both an art museum and a center for research and higher education.
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago.
Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
Luxury buyers are a special breed, so their marketing must be, too.
For many industries, direct mail remains an excellent opportunity, and it’s staging a comeback.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.