Marketers struggle with how to increase their direct mail response rates year over year.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
Marketers often write direct mail off as too expensive to create, produce and deliver, compared to digital advertising.
In order to create direct mail campaigns that ignite more response you need to ask the right questions at the planning stage.
The net loss totaled $1.5 billion, an increase in net loss of nearly $1.0 billion compared to the same quarter last year
Print Media Centr (PMC) is expanding Project Peacock and bringing it to intimate event spaces, around the U.S.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail.
The Clark is a unique institution that functions as both an art museum and a center for research and higher education.
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago.