Susan Somersille Johnson of SunTrust Banks is the 2018 Marketer of the Year. The EVP and CMO of SunTrust shares her insight.
Whether they realize it or not, every financial institution is now a data company. Data is the lifeblood of digital organizations.
I was a big fan of President Bush 41. I believed strongly in his career of service, which prepared him well as our nation’s leader.
According to a poll by the American Psychological Association, holiday stress is a real thing that a majority of people experience.
We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.
In this increasingly digital world, expectations for marketing operations have never been higher.
Data and MarTech efforts need to shift toward corralling even larger data sets for even more business-benefit in machine learning.
Owning a Mercedes is an emotional experience even before it happens — it’s about hopes and aspirations. The purchase is an achievement.
For many in healthcare, "marketing" is the department that produces fun stuff like brochures and giveaways, and not a strategic enterprise. The problem is that expertise is hard to see, while a brochure is in plain sight. How do you respond?
There are bad ideas. And as marketers, it’s our job to do battle against them.
Few would dispute that Millennials caught many banks and credit unions flat-footed.
The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
The efficacy of B2B marketing can be notoriously hard to measure.
Kenneth Cole is using data-driven personalization tool True Fit to better know and target customers.
Unlike online marketing and networking, trade shows offer opportunities for businesses to perform recon on their competitors.
Marketing has the highest turnover rate of 26 job functions studied by LinkedIn Insights Analyst Michael Booz — more than 50% higher!