My challenge to my fellow marketers tasked with handing the company holiday card: bring your card to life with augmented reality.
All marketers want to strike an emotional chord with consumers, which is why so often we see ads…
Adoption of CDPs is expected to grow. Learn how they differ from other customer data solutions.
Establishing consumer identity for attribution is, as a colleague once said, still part science, part art and a little bit of voodoo.
AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.
Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.
Successful meetings. We love ’em. But suddenly prospects stop responding. Here’s an effective unresponsive email follow-up to test.
No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the new shiny tools all at one time, so marketers need to make savvy tech choices – the right technology at the right time and right…
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn…
LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its…
Social media marketing is the most effective lead generation tactic, say a plurality of digital marketers (47%) responding to recent
The old way of “house-holding” is relevant when making some household purchases, but it’s not relevant for individual purchases.
Lead generating in the digital channel can feel like it’s all about the last click, but that’s not the case. Customers come to
Oversimplifying benefits and value of marketing automation creates dangerous overconfidence that undermines successful implementation.
Document your CX best practices so everyone in the company is aware of them, as well as the commitment to providing a great CX.