Augmented reality is still an emerging technology, but there is evidence that the market for AR is likely going one way: up.
As marketing leaders, we sometimes inadvertently lead our teams astray in demand generation efforts.
When you’re interacting with millions of email subscribers, the only way to personalize content…
Measuring business success has always come down to revenue. CRM data can have one of the most positive impacts on business success.
Some marketers say artificial intelligence is a thing of the future, but I’d argue that AI is very much a thing of the here and now.
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
My challenge to my fellow marketers tasked with handing the company holiday card: bring your card to life with augmented reality.
All marketers want to strike an emotional chord with consumers, which is why so often we see ads…
Adoption of CDPs is expected to grow. Learn how they differ from other customer data solutions.
Establishing consumer identity for attribution is, as a colleague once said, still part science, part art and a little bit of voodoo.
AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.
Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.
Successful meetings. We love ’em. But suddenly prospects stop responding. Here’s an effective unresponsive email follow-up to test.
No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the new shiny tools all at one time, so marketers need to make savvy tech choices – the right technology at the right time and right…
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn…