It may seem like retail’s in retreat, but new research shows that, at least for the holidays, consumers blend online and offline.
According to a poll by the American Psychological Association, holiday stress is a real thing that a majority of people experience.
For many marketers, a successful holiday season can make or break yearly revenue numbers.
Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago.
B2B video marketing has radically shifted the manner through which we communicate with prospective buyers.
A targeted, multi-channel social video strategy enables marketers to take greater control in driving results during the holiday season.
Your website is the first impression you make on a user and the last you leave. It will either…
Amazon is gaining ads as it gains on Google.
Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year.
We’ve all heard the saying, “A picture is worth 1,000 words.” But did you know that your brain…
Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek.
Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.
Even as Facebook’s trying to sell its audience on Portal, consumer have doubts about the platform’s data privacy.
The story of how Adobe will make every experience personal while Magento is making every moment Shoppable.
There’s currently a paradigm shift underway in the retail industry.
Ten states will start collecting sales tax from out-of-state online retailers.
Build a coalition of champions for your digital marketing. You’ll find them an extremely helpful group as your marketing evolves.