Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers.
Check out these four last-minute steps you can take to validate that your application can withstand the madness this Valentine’s Day.
The return process is a critical component of customer experience, and one marketers would do well to focus more time and effort on.
Data is easily one of the world’s most valuable resources and represents an opportunity to level…
It may still be a ways off, but watching robot delivery dogs in action at CES is a truly fascinating experience.
The New Year is a perfect time to give your e-commerce site the refresh that it needs. With the…
If your store’s doors are locked, three seconds is all it takes for a shopper to rattle the…
It may seem like retail’s in retreat, but new research shows that, at least for the holidays, consumers blend online and offline.
According to a poll by the American Psychological Association, holiday stress is a real thing that a majority of people experience.
For many marketers, a successful holiday season can make or break yearly revenue numbers.
Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago.
B2B video marketing has radically shifted the manner through which we communicate with prospective buyers.
A targeted, multi-channel social video strategy enables marketers to take greater control in driving results during the holiday season.
Your website is the first impression you make on a user and the last you leave. It will either…
Amazon is gaining ads as it gains on Google.
Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year.
We’ve all heard the saying, “A picture is worth 1,000 words.” But did you know that your brain…