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7 Tips to End Marketing Team Burnout
June 20, 2018 at 2:48 pm

We asked some project managers how they keep teams motivated and on-track. Here are seven of their best tips to avoid burnout.

The Inbound Omnichannel Dilemma
June 20, 2018 at 12:07 pm

So many of the omnichannel discussions today are focused on outbound lead generation and making sure your brand is reaching potential customers with streamlined, consistent and relevant messaging on whichever channel they are using. But what about managing inbound inquiries in an omnichannel environment? Do your customer care centers know who is calling them, sending…

Do Your Prospects and Customers Suffer from an Identity Crisis?
June 20, 2018 at 12:07 pm

Customers drive the growth of your company — they are the lifeblood that keeps your business moving forward — they also have an identity crisis. Quite simply, most of the time YOU DON’T KNOW WHO THEY ARE. The identity of these incoming prospects is defined by the data they give you — often just a…

Take Customer Purchase Journeys to the Strategic Level
June 20, 2018 at 12:06 pm

In the last decade, the interval between a consumer’s first glimmer of interest in a product or service and their eventual decision to buy has gained wide recognition as a “customer purchase journey,” a concept that has become well-established in marketing. The reason: It has proven useful in driving marketing tactics across channels – for…

6 Ways Consumer Identity Management Drives Marketing Success
June 20, 2018 at 12:04 pm

In order for retailers to achieve the one-to-one moment marketing that today’s consumers demand — i.e., giving them what they want, when they want it, where they want it — they must first possess complete, current and accurate customer identity data.  Consumer Identity Management is the foundation upon which all qualification and personalization efforts are…

Top Tech Marketers Are Buying in 2018
June 20, 2018 at 9:00 am

Results from the “2018 Marketing Technology Stack Investment Trends” report show that CMOs are expanding their technology investments.

A Love Letter to the Landing Page
June 19, 2018 at 8:00 am

I think the landing page is the perfect example of true marketing love. It’s not flashy. Or new. But it has endured the test of time.