The right project management tools allow you to organize your team so that they do their best work.
The key to the successful adoption of a CDP is a deep understanding of the use cases and how they apply to your organization.
So many of the omnichannel discussions today are focused on outbound lead generation and making sure your brand is reaching potential customers with streamlined, consistent and relevant messaging on whichever channel they are using. But what about managing inbound inquiries in an omnichannel environment? Do your customer care centers know who is calling them, sending…
Customers drive the growth of your company — they are the lifeblood that keeps your business moving forward — they also have an identity crisis. Quite simply, most of the time YOU DON’T KNOW WHO THEY ARE. The identity of these incoming prospects is defined by the data they give you — often just a…
In the last decade, the interval between a consumer’s first glimmer of interest in a product or service and their eventual decision to buy has gained wide recognition as a “customer purchase journey,” a concept that has become well-established in marketing. The reason: It has proven useful in driving marketing tactics across channels – for…
In order for retailers to achieve the one-to-one moment marketing that today’s consumers demand — i.e., giving them what they want, when they want it, where they want it — they must first possess complete, current and accurate customer identity data. Consumer Identity Management is the foundation upon which all qualification and personalization efforts are…
Verizon, AT&T and Sprint are shutting off sales of their mobile customer location data to brokers who resell it to third parties.
Employee engagement is at the core of a healthy company culture. Follow these five HR practices to increase employee engagement.
In 1995, the internet was widely considered to be a fad, but businesses that failed to evolve and adapt to a new digital world quickly
The buying process and demands of the banking consumer are being impacted more than ever by forces outside of financial services.
While many marketers recognize the value of direct mail in this increasingly online world, it can be…
Square got the green light from regulators Monday allowing New Yorkers to trade cryptocurrency on the rapidly-growing Cash app.
Although there are studies that human interactions are critical for health, people today are opting more for virtual interactions.
Don’t bet on bitcoin ever replacing the dollar or other traditional currencies as everyday money.
I think the landing page is the perfect example of true marketing love. It’s not flashy. Or new. But it has endured the test of time.
Walk-in travel influencers should probably stop thinking of their unsolicited offers to stay for free at luxury hotels as gifts to
How can insurance marketers know which prospects are more likely to not only convert, but stick around and represent a greater lifetime value? Our latest white paper shares key insights and intelligence that can help insurance marketers identify—and keep—the right prospects.