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4 Ways Digitization is Transforming Modern Marketing Work
May 18, 2018 at 2:44 pm

Join Workfront CEO, Alex Shootman, and Constellation Research Analyst, Alan Lepofsky, for a live webinar on June 6th as they share insights on the challenges of the modern workplace and how real-world digital marketing teams have adapted to get more done, faster. Register today!

Get $10,000 of Direct Mail for $5,000
May 17, 2018 at 5:34 pm

You read that right. Try us out and we will give you $5,000 of free printing and mailing services (excluding postage). You'll get double the value, have a seamless direct mail experience, and be amazed by our customer service.

Webinar: Unlock the Secrets to an Unbeatable Customer Experience
May 17, 2018 at 12:28 pm

Presented by award-winning marketing influencer Carla Johnson, this free webinar will provide business and nonprofit marketers with the tools needed to architect an amazing customer experience that competitors can never copy, and one that will inspire customers to champion their brand to everyone they know.

New GDPR Survey: 80% of Marketers Risk Double Trouble
May 17, 2018 at 12:16 pm

New research reveals 80% of companies have doubled their exposure to “The Hidden U.S. Risks of GDPR” from multiple Single Customer View (SCV) platforms – an alarming stat from marketing peers like you. In our latest issue of Melissa Magazine, learn vital steps to take to address GDPR’s pitfalls, how our Personator ID verification solution can help, and take an SCV audit to see where your data stands.

MarketingSherpa Quick Guide to Conversion Rate Optimization
May 17, 2018 at 11:16 am

In this report, we’ll show you why valid testing is so important, the three common validity threats to be aware of, why detective work is needed in most testing programs, and how personalization can make testing a challenge.

LendingTree Looks to Boost Borrowers’ Credit Score With Acquisition
May 15, 2018 at 8:00 am

Alternative lender LendingTree is expanding with the acquisition of Ovation Credit Services, the company said May 11. The marketplace lender, which facilitates financing for consumers and small businesses, will pay $20.75 million for the credit services company

How to Succeed in Mobile Banking Like Bank of America
May 15, 2018 at 8:00 am

The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, the front-facing digital technologies will eventually fail to deliver the experiences expected by today’s consumer.

How Financial Services Marketing Is Rebuilding Its Image
May 15, 2018 at 8:00 am

The most successful businesses worldwide have made it mostly due to their customers, support and trust, plus a brilliant marketing campaign(s). Of course that is ridiculously simplifying it but you get the idea. Financial institutions, however, are very often faced with a lot of skepticism and a lack of confidence from their consumers about getting help with their money.