Join Workfront CEO, Alex Shootman, and Constellation Research Analyst, Alan Lepofsky, for a live webinar on June 6th as they share insights on the challenges of the modern workplace and how real-world digital marketing teams have adapted to get more done, faster. Register today!
In this episode, Melissa learns about the health benefits of pomegranate juice thanks to a strange, new ad from Pom Wonderful.
In real estate, the saying is “location, location, location.” But what good is location if…
Facebook tightened up rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users.
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Presented by award-winning marketing influencer Carla Johnson, this free webinar will provide business and nonprofit marketers with the tools needed to architect an amazing customer experience that competitors can never copy, and one that will inspire customers to champion their brand to everyone they know.
New research reveals 80% of companies have doubled their exposure to “The Hidden U.S. Risks of GDPR” from multiple Single Customer View (SCV) platforms – an alarming stat from marketing peers like you. In our latest issue of Melissa Magazine, learn vital steps to take to address GDPR’s pitfalls, how our Personator ID verification solution can help, and take an SCV audit to see where your data stands.
In this report, we’ll show you why valid testing is so important, the three common validity threats to be aware of, why detective work is needed in most testing programs, and how personalization can make testing a challenge.
To meet that goal, one avenue that marketing organizations are taking is restructuring their internal teams. Marketing specialists vs.
Using storytelling as a conversation-starter? Why would prospects want to hear a story unless they were ready to consider change?
Audio ads are front-of-mind for marketers right now, because the “Laurel vs. Yanny” debate is at the front of consumers’ Facebook News
To tell the story of a new McNellie’s Restaurant, TPSi combined the power of printed communications and locr geomarketing solutions for a direct mail campaign that generated the highest response rate in 35 years of operations.
Alternative lender LendingTree is expanding with the acquisition of Ovation Credit Services, the company said May 11. The marketplace lender, which facilitates financing for consumers and small businesses, will pay $20.75 million for the credit services company
The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, the front-facing digital technologies will eventually fail to deliver the experiences expected by today’s consumer.
The most successful businesses worldwide have made it mostly due to their customers, support and trust, plus a brilliant marketing campaign(s). Of course that is ridiculously simplifying it but you get the idea. Financial institutions, however, are very often faced with a lot of skepticism and a lack of confidence from their consumers about getting help with their money.