Turbocharge Your Marketing Results with Life-Event Trigger Data
Major life events, such as getting married, moving homes, and having a child, present rare opportunities for marketers. These are a few of the times when we know people will need certain products or services and have often even budgeted money for them.
Life-event trigger data, a new category of contact data, is enabling marketers to identify moments in consumers’ lives that lead to a change in their buying behavior. Marketing with life-event trigger data is more than a way of contacting valuable prospects—it is a way of understanding the context of consumers’ behavior and responding to it. This whitepaper will help you harness life-event trigger data in your marketing.