The Science of Behavior: How to Get the Response You Want From Your Customers

What can behavior science tell us about marketing? As marketers, we’re understand how to use persuasion to convince customers to purchase products and services. But Internet-savvy consumers have become better at seeing past some of these techniques and conducting their own research to inform their purchasing decisions. Marketers have to learn new techniques to reach consumers, and that’s where behavioral science comes into play. In our latest blog, learn how to motivate customers, enable them to make a purchase, and trigger their decisions so that they act now.