The Marketer’s Guide to Building Omni-Channel Campaigns
Marketing is always changing. Currently there’s a shift in the way we talk to customers and potential customers. Specifically, where we used to launch ‘campaigns’, which required sending hundreds, thousands (millions?) of messages to our audience, we now aim to deliver relevant, timely interactions that feel more like conversations and less like one-way ‘megaphone marketing’.
But that’s not the only thing that’s changing. 2016 is set to be the year that multi-channel, or omni-channel marketing, really hits the mainstream.