Take Customer Purchase Journeys to the Strategic Level
Why Customer Life Journeys Should Be Part of Your Marketing Plan
In the last decade, the interval between a consumer’s first glimmer of interest in a product or service and their eventual decision to buy has gained wide recognition as a “customer purchase journey,” a concept that has become well-established in marketing.
The reason: It has proven useful in driving marketing tactics across channels – for example, starting with online searches and proceeding through website research using a laptop or tablet, and progressing to location searches on a mobile device and final purchase online or in-store.
Take that same idea of a decision journey, and lift your viewpoint from a single purchase to your long-term relationship with a consumer.
The result is the concept of a Customer Life Journey.
In this e-book, we’ll explore the idea of Customer Life Journeys, the impact they can have on your marketing bottom line, and how you can implement them in your marketing program to improve your returns and cultivate lifetime value.