Survey Says! These Tools Give Customer Feedback
Back in the old days, the 1970s, Americans gathered around their television sets and watched the precursor of reality TV, the game show. And the most popular and most ridiculed and most copied was the Family Feud.
Host Richard Dawson, a native of the UK and rather notorious for seeking to kiss all female contestants, would have families guess the most popular answer to a survey question asked of 100 people. After the guess Dawson would shout “SURVEY SAYS!” and the answer would be revealed.
Now you neither have to wade through schlocky television banter nor guest-star antics to see how a survey works — there are fabulous tools available to any marketer looking to seek out customer opinions.
Following are tools anyone can use to survey customers to find out what they really think.