Structured Data + Integrated CMS = Optimized Marketing
The reach and velocity of today’s digitally charged retail environment requires brands to have equally reactive and intelligently responsive systems in place. These systems enable companies to quickly create, assemble, share, process, analyze and then take action based upon data to best serve customers and prospects in real time.
With an integrated content management system using structured data, retailers can more easily manage their marketing message, including updating product descriptions, product images, product pricing, web content (e.g., online catalogs, blog posts, videos) and advertisements (promotions, discounts, offers). This capability promotes brand consistency, eliminates unforced errors and gives retailers the flexibility to quickly make changes based upon factors such as product demand, inventory levels, weather, marketing promotions, among others.