Strike When Mobile Customers Engage
Given the nature of mobile, a users’ behaviors have to be tracked in the instance they happen in order to provide experiences that are contextual to them. In most instances, there is no room for .CSV imports or data transfers between platforms.
When a lunch order has been placed in a cart and not instantly purchased, you have less than 10 to 15 minutes to influence the buyer to carry out the purchase. Your opportunity is lost when the lunch hour ends.
Without a unified platform, you will lose out on these analytics as they occur, thus leading to lost opportunities. Mobile users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and impeccably timed communication, the “mobile moment” will be lost forever and with it, the potential of building a loyal customer base. Learn how to use behavioral segmentation to track potential conversion opportunities in real time and trigger engagement that sees them all the way through.