Select the Right Direct Response Media for Your Campaigns
In my world as a writer, media planning and buying have always been someone else’s job. And still are. However, like so many of you reading this, I have become fascinated by the multitude of media choices now available to target and deliver the messages you and I write. And there are more new media options headed our way.
This means that in today’s media-rich world with readers strapped for time and bombarded with marketing communications, wordsmithing alone probably won’t get our messages opened and read. We’ve got to understand how to deliver the message at the right time and in the right place. What follows are media-related tips for delivering maximum impact from a direct marketing writer.