Programmatic Direct Mail®: Why physical impressions break through digital ad clutter
Digital advertising is increasingly personalized and data-driven. But the more money we pump in, the more apparent its limitations become. Learn how brands are leveraging Programmatic Direct Mail® — the marriage of programmatic digital and tangible media — to achieve far higher conversion rates and ROAS.
In this free white paper, you’ll learn:
The impact of delivering physical impressions in-home to reach consumers when they’re receptive to advertising
Actionable tactics for improving ROAS and making a bigger impact on customers
How to avoid digital landmines like ad blockers, bot fraud, brand safety, decreasing viewability, and abusive marketing tactics