Picking the Right Tool for Native Advertising
The boss has assigned you the daunting task of launching a native advertising campaign, with a full report tracking its performance. It’s not a matter of why, it’s a matter of when. Worry not, marketer! Pick the right tool based on your time, budget and skill level.
Native advertising is ad content that fits with the look and feel of any content. “Look and feel” means style and colors, yes, but being truly “native” also recognizes how your ad appears, creatively-speaking. Rather than interrupt the viewer experience, native ads should blend in, and if done right, should also engage the viewer.
Native ads are said to drive higher brand lift, web traffic and purchase intent than traditional ads. Here are some solutions that make native advertising easy, scalable, and measurable across desktop and mobile.