The Pay-Off for Marketing Your Guarantee: Reputation
Whatever business, product or service you market, two of your most valuable assets are your customers and your company’s reputation based on what customers and non-customers think of you. One feeds the other to fuel your bottom line.
For direct marketers, reputation is a key influencer in getting people to act. Your reputation is a part of your direct marketing offer. Your offer is everything you are willing to give in exchange for response. It is what pushes a customer over the edge of indecision. Try these tips for building credibility, solidifying your good name and generating more response.