Once Upon a Time, Storytellers Didn't Need Data Mining Tools
Once upon a time, there were three little pigs. One was lazy and built his house of straw. One built his house of twigs, and his brother built a house of brick.
Once upon a time, you could tell a story with three points of data in a single cohort. Gone are the days where a single story could be used in a morality play that would sell bricks. The audience is too broad, with too many forms of media on too many platforms to tell one story in one book and expect to have that do the job.
How do you make sense of all the numbers you have on your audience, your product and the business landscape to make the story work?
Data mining tools, in essence, are software programs that help you look at your information in new ways, so you can tell that story. Break down giant sales numbers into buying patterns of 18- to 25-year-olds. You can take giant inventory numbers worldwide and figure out what is not selling well in Southwest Ohio and Northern Michigan. And you can get information about what the most popular items are sold on Friday nights — so if you’re looking to target 19-year-olds in Cincinnati, you know what you can pitch on social media channels on Thursday nights.
So many tales, so little time — check out these data mining tools to see if they fit into your storyline.