Marketing to Fierce, Empowered Customers
Your customer has so much information. Any shopper has, available on any mobile device, a list of your reviews, word of mouth influencers, photos of your product in the news, your social media marketing and your website. That customer has that same information about all your competitors.
That customer is empowered. That customer is fierce.
In this era of customer empowerment, wouldn’t it be great to have some information on your customer?
Get beyond basic data with customer intelligence tools. Your basic data may tell you that a customer visited your website before buying. Give that context: Do your customers visit four times before buying? How many times do they buy a month? How many times did they buy last month?
With the insight you gain, what can you offer to instill loyalty in a customer?