Making Your Customer the Hub of Your Content Marketing
A widely-used idea in content marketing is the hub-and-spoke concept. Take a bicycle wheel with a hub in the center and spokes which radiate outwards, the website is the hub in the center, where the content originates and content is pushed out to the spokes, which are the distribution sites (such as YouTube, Facebook, LinkedIn, and so on). An improved hub-and-spoke model for content marketing puts the audience in the center. The spokes point to distribution sites where content is placed. Your website is just another distribution site for your content. When you’re successful at content distribution, your 5,000 items may appear on 50,000 pages, and most of those sites aren’t yours.